Learn about the latest multi-format audience ad campaigns from Microsoft Ads. Combine native, display, and video formats into a single campaign to streamline ad administration.
Microsoft Ads introduced multi-format campaigns for Audience Ads, which were modeled around Performance Max campaigns.
With the help of this new capability, advertisers can now easily combine many ad formats, such as native, display, and online video ads, into a single campaign.
Multi-format campaigns for Audience advertisements were made accessible worldwide at launch and are currently the default option when starting a new campaign.
Multi-Format Campaign Benefits
The new campaign type offers advertisers a number of benefits, such as:
Campaign management is now more unified since you just need one audience advertisements campaign for all of the display, native, and video ad formats. In the past, you would have had to create distinct campaigns for every type of advertisement.
Simpler budget management: Within a single campaign, you can optimize and manage your campaign budget across all ad types.
Sustained adaptability: There is still the option to make distinct campaigns for various ad formats, which gives your account the adaptability it requires to maximize in line with its objectives.
How to Create a Campaign Using Several Formats
You must select one of the following campaign objectives in order to use multi-format campaigns:
Encourage conversions
Create leads
Increase exposure of your brand
choosing a Microsoft Ads goal when creating a campaign.
Author-taken screenshot, December 2024.
Next, you will select “Audience” as the type of campaign.
choice of Microsoft Audience Ads.
The author’s screenshot from December 2024
You have the option to choose from a variety of ad formats when creating a campaign. Depending on your objectives and available resources, you can select any one of the three ad formats.
Configuring Microsoft multi-format campaigns with several ad formats.
The author’s screenshot from December 2024
You can build other ad formats within the same campaign by scrolling to the bottom after making your first one and choosing “continue” or “Save and create another ad.”
In a Microsoft Audience advertising campaign, create a variety of ad formats.
The author’s screenshot from December 2024
Once all of your ad types have been created, you will proceed with the remaining standard campaign steps, such as:
Locations and targets
Spending plans and bidding tactics
Ad group configurations
Develop a Campaign That Is More Coherent To Get Results
Microsoft Ads’ dedication to updating its platform to satisfy the demands of contemporary marketers is seen in this release.
Microsoft makes it simpler for marketers to reach their audiences across a variety of media without having to deal with the hassle of managing different campaigns by providing a simplified, adaptable solution for combining ad types.
Advertisers with smaller budgets who wish to deploy Audience advertisements but lack the funds to launch three separate campaigns for each ad format will find it extremely useful.
Multi-format campaigns offer an inventive approach for advertisers seeking to optimize efficiency and convey consistent messaging across native, display, and video ads.
In 2025, will you be experimenting with multi-format campaigns?
